Last updated June 2018
We are SME Limited (“we”, “our”, “us”).
For the purposes of data protection this policy refers to the 1998 Data Protection Act until 25th May 2018 and thereafter the EU General Data Protection Regulation (GDPR) or any subsequent, and successor, legislation. SME Limited controls the personal information we hold about you.
What is personal information?
Personal information refers to any information about an individual from which that person can be identified. It does not refer to anonymous data. Anonymous data is information where any personal identifiers have been removed.
What information do we collect?
We may also collect information regarding your visit to www.sme.co.uk. This may include where you are geographically, how you were referred to us (e.g. search engines or email marketing), your browser and device type, the pages you viewed, the duration of your visit and any search terms used.
How do we use your personal information?
We use this information to make your browsing experience as easy and enjoyable as possible.
Any information we collect about customers’ browsing habits is used for statistical analysis and to continuously improve the SME website and the products and services offered to our customers.
Why do we contact you?
If you have signed up for further information, we may contact you to update you about exciting new product launches, press releases and general news. You can opt out of marketing emails at any time – see below for more details.
What are your rights?
Right of access – You have the right to obtain confirmation that your data is being processed and request access to your personal data. Please make a request in writing.
You can sign up to receive marketing communications through forms on the website.
Marketing communications will only be via email.
How to unsubscribe from marketing communications?
All SME contacts have the choice to refine or opt out of receiving marketing communications from us.
The bit we cannot control…
Do not track (DNT) is a feature offered by most browsers, with some newer browsers offering it as default. If enabled, it sends a signal to websites to request that your browsing isn’t tracked. Tracking is used for a wide variety of reasons ranging from social or advertising networks measuring effectiveness or third-party analytical services such as Google Analytics to improve customer experience and provide statistical analysis.