Privacy Policy

Last updated June 2018

We are SME Limited (“we”, “our”, “us”).

Your privacy is important to us. This privacy policy, together with the terms of use, set out the basis upon which we collect and use your personal information and why we do this. This policy relates to your use of this website. All personal information is kept on a secure server.

Data Protection
For the purposes of data protection this policy refers to the 1998 Data Protection Act until 25th May 2018 and thereafter the EU General Data Protection Regulation (GDPR) or any subsequent, and successor, legislation. SME Limited controls the personal information we hold about you.

What is personal information?
Personal information refers to any information about an individual from which that person can be identified. It does not refer to anonymous data. Anonymous data is information where any personal identifiers have been removed.

What information do we collect?

We may also collect information regarding your visit to This may include where you are geographically, how you were referred to us (e.g. search engines or email marketing), your browser and device type, the pages you viewed, the duration of your visit and any search terms used.

How do we use your personal information?
We use this information to make your browsing experience as easy and enjoyable as possible.

Any information we collect about customers’ browsing habits is used for statistical analysis and to continuously improve the SME website and the products and services offered to our customers.

Why do we contact you?

If you have signed up for further information, we may contact you to update you about exciting new product launches, press releases and general news. You can opt out of marketing emails at any time – see below for more details.

What are your rights?
Right of access – You have the right to obtain confirmation that your data is being processed and request access to your personal data. Please make a request in writing.

Marketing communications
You can sign up to receive marketing communications through forms on the website.

Marketing communications will only be via email.

How to unsubscribe from marketing communications?
All SME contacts have the choice to refine or opt out of receiving marketing communications from us.

The bit we cannot control…
We will use cookies (electronic tags) to monitor your browsing and buying habits on our site, for example, which pages are visited. If you have registered with us then your computer will store an identifying cookie which will save you time each time you revisit SME, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. Please see our cookie policy for full details.

Do not track (DNT) is a feature offered by most browsers, with some newer browsers offering it as default. If enabled, it sends a signal to websites to request that your browsing isn’t tracked. Tracking is used for a wide variety of reasons ranging from social or advertising networks measuring effectiveness or third-party analytical services such as Google Analytics to improve customer experience and provide statistical analysis.

Thank you
If you have questions about your personal data or our privacy policy, please write to us at:

SME Limited
Mill Road
West Sussex
BN44 3GY
United Kingdom